Data and Analytics
Update: We transitioned to a more comprehensive revenue tracking model.
Now, we track all items added to the cart within 7 days of completing the quiz, as long as they are added in the same browser. This new model allows us to better monitor and attribute sales generated from the Quiz.
Quiz Kit provides a comprehensive overview of customers' answers to all quiz questions, offering valuable data for future recommendations. While this page focuses specifically on analytics, you can also explore information on revenue calculation, conversion rates, and A/B testing setup.
Analytics Overview
To access customer analytics, navigate to the analytics page from the Shopify admin panel.
Choose the quiz from the dropdown and set your desired date range:
Upon selecting the quiz, you'll gain insights into:
Revenue
Conversion rate
Quiz sessions
Quiz completions
Emails collected
Number of products added to the cart
Most viewed products
Three most frequently selected answers per question
Most abandoned questions
Please note that the data on your Quiz Kit analytics dashboard is displayed according to the time zone you are in when viewing it. However, this may differ from your Shopify analytics, as the time zone for all orders is manually set in Shopify settings.
Submissions Table
For a detailed view, go to the submissions page from the Shopify admin panel.
The submissions table includes the customer's email, quiz questions with answers, and recommended product(s) based on responses. Each question is presented in a separate view.
To download the table with customer answers, simply click the "Export" button, and an *.xlsx file will be downloaded.
Email Notifications
Receive prompt notifications with quiz answers, customer contact information, and results by enabling the automated email feature. To activate this, go to the settings page, open the general tab, and check the 'send automated email' checkbox.
The default notification email is pre-set but can be changed if needed. Ensure to save any changes made.
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