Visibility and placement
A well-placed quiz can boost conversion, average order value, and data capture. Strategic placement can make the quiz feel like a natural next step in the shopping journey, promoting engagement without hurting customer experience.
Where to place your quiz:
Homepage and navigation
Hero banner
Eye-level real estate grabs first-time visitors.
Add a full-width image + call-to-action (CTA): “Not sure what’s right? Take the quiz →” linking to your quiz page.
Top-nav link
Keeps the quiz one click away on every page.
In Content > Menus, add a parent item (for example, named "Quiz" or "Gift Finder") and paste the quiz URL.
Homepage section
Reinforces the quiz alongside best sellers or promos.
Insert a rich-text section with a brief benefit explanation and a Start Quiz button.
Tip:
A new visitor should be able to find the quiz in 10 seconds or less.
Pop-ups, modals and announcement bars
Entry pop-up
Opens ~5 s after page load.
Catch curious customers before they leave the store.
Exit-intent pop-up
Pops up when cursor heads for the address bar.
Prompt customers who are leaving with a helpful next step.
Announcement bar
Sticky bar across the site.
Subtle reminder (for example, “Find your match in 30 seconds”).
You can use any pop-up tool, you just need to drop in the shareable Quiz Kit URL.
Dedicated landing page
A page specifically for your quiz can make your website easier to find (better Search Engine Optimization (SEO)), seasonal marketing campaigns, and paid ads.
What to include on the page (Checklist):
Tip:
If you’re sharing the page on Google, Facebook, or Instagram, then you can send people directly to this page for better results and more sales.
Product and collection pages
Capture buyers as they're deciding to buy:
In Quiz Kit > Publish > Embed with code snippet, copy the code.
Paste it into your product-page template (above Add to Cart or under the description).
Save and test on mobile and desktop.
Email, SMS and social media
Welcome email
“Still unsure? Find your perfect match in 30 seconds.”
Primary CTA button
SMS
“Take the four question quiz + get 15 % off → [link]”
Short quiz URL
Instagram reel
15-sec walk-through of quiz results
Bio link + story sticker
TikTok
POV: “Me after taking the shade-finder quiz 👀”
Link in profile
Pinterest pin
Static graphic: “Not sure where to start?”
Pin URL → quiz page
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