# Visibility and placement

A well-placed quiz can boost conversion, average order value, and data capture. Strategic placement can make the quiz feel like a natural next step in the shopping journey, promoting engagement without hurting customer experience. 

## Where to place your quiz:

1. [Homepage and navigation](#homepage-and-navigation)
2. [Pop-ups, modals & announcement bars](#id-2.-pop-ups-modals-and-annoucement-bars)
3. [Dedicated landing page](#id-3.-dedicated-landing-page)
4. [Product & collection pages](#id-4.-product-and-collection-pages)

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### Homepage and navigation

<table><thead><tr><th width="141.24609375">Placement</th><th width="224.4765625">Why it works</th><th>How to do it</th></tr></thead><tbody><tr><td><strong>Hero banner</strong></td><td>Eye-level real estate grabs first-time visitors.</td><td>Add a full-width image + call-to-action (CTA): <strong>“Not sure what’s right? Take the quiz →”</strong> linking to your quiz page.</td></tr><tr><td><strong>Top-nav link</strong></td><td>Keeps the quiz one click away on every page.</td><td>In <strong>Content > Menus</strong>, add a parent item (for example, named <strong>"Quiz"</strong> or <strong>"Gift Finder"</strong>) and paste the quiz URL.</td></tr><tr><td><strong>Homepage section</strong></td><td>Reinforces the quiz alongside best sellers or promos.</td><td>Insert a rich-text section with a brief benefit explanation and a <strong>Start Quiz</strong> button.</td></tr></tbody></table>

{% hint style="success" %}
**Tip:**

A new visitor should be able to find the quiz in 10 seconds or less.&#x20;
{% endhint %}

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### Pop-ups, modals and announcement bars

<table><thead><tr><th width="197.7109375">Tactic</th><th>Trigger</th><th>Goal</th></tr></thead><tbody><tr><td><strong>Entry pop-up</strong></td><td>Opens ~5 s after page load.</td><td>Catch curious customers before they leave the store.</td></tr><tr><td><strong>Exit-intent pop-up</strong></td><td>Pops up when cursor heads for the address bar.</td><td>Prompt customers who are leaving with a helpful next step.</td></tr><tr><td><strong>Announcement bar</strong></td><td>Sticky bar across the site.</td><td>Subtle reminder (for example, “Find your match in 30 seconds”).</td></tr></tbody></table>

{% hint style="success" %}
You can use any pop-up tool, you just need to drop in the shareable Quiz Kit URL.
{% endhint %}

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### Dedicated landing page

A page specifically for your quiz can make your website easier to find (better Search Engine Optimization (SEO)), seasonal marketing campaigns, and paid ads.

**What to include on the page (Checklist):**

* [ ] A clear headline (known as the H1) with keywords (for example, “Find Your Perfect Skincare Routine”)
* [ ] A short introduction (80–100 words) explaining why the quiz or product is helpful
* [ ] A big, easy-to-find **Start Quiz** button near the top of the page
* [ ] Photos showing real people using the product or happy customers

{% hint style="success" %}
**Tip:**&#x20;

If you’re sharing the page on Google, Facebook, or Instagram, then you can send people **directly to this page** for better results and more sales.
{% endhint %}

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### Product and collection pages

Capture buyers as they're deciding to buy:

1. In **Quiz Kit > Publish > Embed with code snippet**, copy the code.
2. Paste it into your product-page template (above **Add to Cart** or under the description).
3. Save and test on mobile and desktop.

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### Email, SMS and social media

<table><thead><tr><th width="173.58984375">Channel</th><th width="330.15234375">Example</th><th>Link placement</th></tr></thead><tbody><tr><td><strong>Welcome</strong> <strong>email</strong></td><td>“Still unsure? Find your perfect match in 30 seconds.”</td><td>Primary CTA button</td></tr><tr><td><strong>SMS</strong></td><td>“Take the four question quiz + get 15 % off → [link]”</td><td>Short quiz URL</td></tr><tr><td><strong>Instagram reel</strong></td><td>15-sec walk-through of quiz results</td><td>Bio link + story sticker</td></tr><tr><td><strong>TikTok</strong></td><td>POV: “Me after taking the shade-finder quiz 👀”</td><td>Link in profile</td></tr><tr><td><strong>Pinterest pin</strong></td><td>Static graphic: “Not sure where to start?”</td><td>Pin URL → quiz page</td></tr></tbody></table>