Additional marketing data

Learn how to enable additional marketing data for your quiz.

You can send additional information about your quiz results to third-party marketing services, such as apps like Klaviyo.

In this section

• Collecting additional marketing data

• Add a marketing property name

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Collecting additional marketing data

By default, your quiz is set up to collect and pass specific data to your marketing integrations. Data collected by default is quiz name, quiz completion data, discount code, products (Klaviyo only), and customer answers.

You can decide to deselect any of these options if you don't want to pass that specific data.

Steps:

1. From the quiz builder, click Settings.

2. Click Integrations.

3. Under Custom properties, uncheck any of the data options that you don't want to be passed on to your marketing integrations.

4. Click Save.

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Add a marketing property name

You can change the marketing property name of the quiz questions. The marketing property name is the identifier that is passed to you marketing integrations.

For example, if you have a question that asks: What is your skincare type? you can add a name for this question that's just skincare-type so that the entire question doesn't get passed, but a short form of it.

Steps:

1. From the quiz builder, click a question.

2. On the right-hand panel, go to Settings.

3. In the text field under Marketing property name (optional), type the name you want passed to your marketing integrations.

4. Click Save.