# What is AI Shopping Assistant?

AI Shopping Assistant is an AI-powered assistant that helps customers in your store by answering questions, recommending products, and guiding purchase decisions. It works by syncing with your store data so it can understand product details and then respond to shoppers in real time through a chat window or embedded page blocks.

You can use AI Shopping Assistant to:

* Help shoppers compare similar products and make confident choices
* Provide personalized product recommendations based on quiz answers or attributes
* Collect email sign-ups directly in the chat flow
* Offer multilingual support to reach international customers

AI Shopping Assistant includes a floating chat button, optional page blocks, and styling controls so you can customize how it looks and behaves on your store. You can also define product rules, set the chat tone, and choose the languages it supports.


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