# Meta Pixel (Facebook Pixel)

You can add your own Meta (Facebook) Pixel events to track different customer actions taken during your quiz, like quiz starts, completions, subscribes, and product added to cart events.

## In this section

* [Before you begin](#before-you-begin)
* [Connecting Quiz Kit to the Meta (Facebook) Pixel](#connecting-quiz-kit-to-the-meta-facebook-pixel)
* [Creating custom events](#creating-custom-events)

## Before you begin

Before you begin, you need to ensure you've enabled the Meta integration for your store, and have connected your tracking pixel.

You can learn more about [how to set up the integration](https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/meta-pixel).

***

## Connecting Quiz Kit to the Meta (Facebook) Pixel

**Steps:**

1. From the Quiz Kit dashboard, click **Integrations**.
2. On the **Analytics & Tracking** tab, go to **Facebook Pixel.**
3. Click **Enable**.

***

## Creating custom events

**Steps:**

1. From the quiz builder, click **Settings**.
2. Click **Tracking**.
3. On the **Facebook Pixel** tab, enter any custom event names for tracking information that you want.
4. Click **Save**.

Once setup is complete, events are tracked by the Facebook Pixel. 

{% hint style="success" %}
**Tip**:

You can test that the pixel is tracking accurately by installing [Meta's Pixel Helper](https://developers.facebook.com/docs/meta-pixel/support/pixel-helper/).
{% endhint %}


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