Meta Pixel (Facebook Pixel)

Learn about the Meta (Facebook) Pixel and how you can use it to track different actions on your quiz.

You can add your own Meta (Facebook) Pixel events to track different customer actions taken during your quiz, like quiz starts, completions, subscribes, and product added to cart events.

In this section

• Before you begin

• Connecting Quiz Kit to the Meta (Facebook) Pixel

• Creating custom events

Before you begin

Before you begin, you need to ensure you've enabled the Meta integration for your store, and have connected your tracking pixel.

You can learn more about how to set up the integration.

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Connecting Quiz Kit to the Meta (Facebook) Pixel

Steps:

1. From the Quiz Kit dashboard, click Integrations.

2. On the Analytics & Tracking tab, go to Facebook Pixel.

3. Click Enable.

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Creating custom events

Steps:

1. From the quiz builder, click Settings.

2. Click Tracking.

3. On the Facebook Pixel tab, enter any custom event names for tracking information that you want.

4. Click Save.

Once setup is complete, events are tracked by the Facebook Pixel.

Tip:

You can test that the pixel is tracking accurately by installing Meta's Pixel Helper.