# Analytics and tracking

Learn about the tools that help you understand how your AI Shopping Assistant is performing in your store. You can review customer interactions, track engagement, and monitor activity over time.

Use these insights to improve product data, refine responses, and better understand customer behavior.

## In this section:

* [AI Shopping Assistant analytics](https://support.quizkitapp.com/ai-shopping-assistant/analytics-and-tracking/ai-shopping-assistant-analytics)
* [Conversation logs](https://support.quizkitapp.com/ai-shopping-assistant/analytics-and-tracking/conversation-logs)