Using submission data

When a customer completes a quiz with an email address, the email address is added to the Shopify customers list and the email marketing status is set to Subscribed. These customers have the tag Quiz Kit app subscriber so that you can easily identify how they were added. You can also create a customer segment for targeted marketing with apps like Klaviyo.

All customer answers including emails, phone numbers, birthdays, and names are saved in Quiz Kit's Submissions section under that particular quiz.

Using the data

You can use the data that you get from quiz submissions in marketing campaigns. You can also use the Marketing property name on each question to pass structured data (e.g., hair_type) into your email service provider.

For example, if you're a skin care brand, the following table offers suggestions for how to use the data:

Channel	Example use
Email	Send routine reminders based on skin type tag.
SMS	Text “Your personalized bundle is back in stock” to dry-skin segment.
On-site	Show dynamic banner: “Hey {{first_name}}, ready for your fall routine?”
Ads	Build look-alike audiences from quiz leads.

Tip:

You can also use personalized customer data that you collect from the quiz in susquent questions and answers.