> For the complete documentation index, see [llms.txt](https://support.quizkitapp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.quizkitapp.com/account-and-settings/quiz-kit-interface/analytics.md).

# Analytics

Quiz Kit's analytics metrics help you understand how your quizzes are performing overall, and how successful they are at achieving your goals.

Quiz Kit collects event data from a customer's first click on your quiz to the time an order is placed or abandoned. 

Read the [analytics metrics definitions](/analytics-and-optimization/analytics-and-tracking/dashboard-and-reporting.md#analytics-metrics-definitions) to understand what each metric means within your Analytics page.

Learn more about [data and analytics](/analytics-and-optimization/analytics-and-tracking/quiz-analytics.md), and your [analytics metrics](/analytics-and-optimization/analytics-and-tracking/dashboard-and-reporting.md).