# Analytics

Quiz Kit's analytics metrics help you understand how your quizzes are performing overall, and how successful they are at achieving your goals.

Quiz Kit collects event data from a customer's first click on your quiz to the time an order is placed or abandoned. 

Read the [analytics metrics definitions](https://support.quizkitapp.com/analytics-and-optimization/analytics-and-tracking/dashboard-and-reporting#analytics-metrics-definitions) to understand what each metric means within your Analytics page.

Learn more about [data and analytics](https://support.quizkitapp.com/analytics-and-optimization/analytics-and-tracking/quiz-analytics), and your [analytics metrics](https://support.quizkitapp.com/analytics-and-optimization/analytics-and-tracking/dashboard-and-reporting).