Draft questions and pages
Best practices for drafting questions for your quiz.
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Best practices for drafting questions for your quiz.
Last updated
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In this section you'll find best practices and suggestions for drafting quiz questions, building pages, and
We recommend drafting 5–7 key questions. If a quiz is too long, then customers have a higher chance of dropping off.
Also, it's a good idea to keep questions conversational:
“How would you describe your skin?”
“What is your main skin concern?”
“What is your age range?”
You can use to create questions and answers quickly.
Intro Page: Keep it simple: use a short headline that explains the benefit and one clear “Start Quiz” button. If most of your visitors are on mobile (95% or more), you can skip the intro.
Questions: Use images with text for lifestyle products. Use sliders for questions about preferences like price or strength.
Forms & Email: Ask for an email only after showing some value (like "See your routine and get 10% off").
Results: At minimum, show a main image, 1–3 recommended products, and a call-to-action to buy. If you’re selling high-end items, consider hiding prices until users are more interested.