Draft questions and pages

Best practices for drafting questions for your quiz.

In this section you'll find best practices and suggestions for drafting quiz questions, building pages, and

How many questions should I ask?

We recommend drafting 5–7 key questions. If a quiz is too long, then customers have a higher chance of dropping off.

Also, it's a good idea to keep questions conversational:

• “How would you describe your skin?”

• “What is your main skin concern?”

• “What is your age range?”

You can use Quiz Kit’s AI Generator to create questions and answers quickly.

Build your pages

Intro Page: Keep it simple: use a short headline that explains the benefit and one clear “Start Quiz” button. If most of your visitors are on mobile (95% or more), you can skip the intro.

Questions: Use images with text for lifestyle products. Use sliders for questions about preferences like price or strength.

Forms & Email: Ask for an email only after showing some value (like "See your routine and get 10% off").

Note:

Older quizzes have the email/SMS collection form set up from the quiz's Settings page, under the Email / SMS Page tab. Using this setting adds the page to the end of your quiz.

Results: At minimum, show a main image, 1–3 recommended products, and a call-to-action to buy. If you’re selling high-end items, consider hiding prices until users are more interested.