> For the complete documentation index, see [llms.txt](https://support.quizkitapp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.quizkitapp.com/account-and-settings/quiz-kit-interface/a-b-testing.md).

# A/B testing

A/B testing is a method used to compare two different versions of a webpage or app to determine which one performs better. 

It involves presenting two versions (A and B) to different segments of your audience and analyzing which version yields better outcomes. 

With Quiz Kit, your A/B test involves using two different versions of your quiz and then your customers are presented with one of version when they visit the quiz. The quiz they are presented is randomized with a 50/50 chance of either quiz being seen.

Learn more about how to [set up and monitor A/B testing for your quiz](/analytics-and-optimization/a-b-testing-your-quiz.md).


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