Yotpo

Learn how to integrate Yotpo Email Marketing & SMS with Quiz Kit to enhance customer engagement and boosts conversions.

Note:

Yotpo is sunsetting its native Email and SMS tools in December 2025. As a result, the Quiz Kit – Yotpo integration will also end. After Yotpo’s email services are sunset, you won’t be able to create customer lists or flows using quiz responses in Yotpo. You can use Klaviyo for email marketing tools that integrate with Quiz Kit.

Yotpo’s tools enable personalized, timely messages, while Quiz Kit gathers valuable customer insights through interactive quizzes. This combination allows for targeted marketing campaigns based on quiz responses

Connecting Yotpo to Quiz Kit

Once you've installed Yotpo, you can connect it to Quiz Kit.

Steps:

From the Quiz Kit app menu, click Integrations.
Ensure the Email marketing tab is selected.
Under the Yotpo app, click Connect.

Creating a customer list

Steps:

From the Yotpo dashboard, go to List and Segments.
Click Create audience, and then click Create from list.
Click on New empty list and give it a name.
Click Save.

Setting up Yotpo to receive quiz submissions

Steps:

From the quiz builder, click Settings.
Click Integrations.
From the list of integrations, go to Yotpo, and click the drop-down arrow beside it.
Under Available lists, select the Yotpo list that you want to connect, and click Save.

Creating flows based on your quiz answers

Once you have a list created, you can use it to build out a flow within Yotpo.

Open Yotpo and from the left-hand menu, click Flow > My Flows.
Click Create flow.
Start with a trigger. Click the Choose trigger button and scroll down on the list of options to find Quiz Kit.
Once selected, the trigger will branch out options and an end flow.
Click Add condition. Pick Custom Profile Property from the list of conditions.
Open the Select custom property dropdown and choose which quiz question you want to create a flow for. The list of questions that appear in Yotpo are the same as the ones you created in Quiz Kit.
Type: Text.
Select operation contains and type the answer your customer needs to select to qualify for your list.
Next, click Add action. On the left, click Add to list and pick from the lists you've already created, or add new list.
Continue building the flow as needed.

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Creating flows based on your quiz answers

Once you have a list created, you can use it to build out a flow within Yotpo.

Open Yotpo and from the left-hand menu, click Flow > My Flows.

Click Create flow.

Start with a trigger. Click the Choose trigger button and scroll down on the list of options to find Quiz Kit.

Once selected, the trigger will branch out options and an end flow.

Click Add condition. Pick Custom Profile Property from the list of conditions.

Open the Select custom property dropdown and choose which quiz question you want to create a flow for. The list of questions that appear in Yotpo are the same as the ones you created in Quiz Kit.

Type: Text.

Select operation contains and type the answer your customer needs to select to qualify for your list.

Next, click Add action. On the left, click Add to list and pick from the lists you've already created, or add new list.

Continue building the flow as needed.