Klaviyo

Integrate Klaviyo email marketing with Quiz Kit to import quiz submissions to your Klaviyo lists.

Integrating Klaviyo with the Quiz Kit app allows you to automatically add new customers who took your quizzes to your Klaviyo lists.

Quiz responses are saved as custom properties for each customer, enabling targeting marketing campaigns.

Note: This feature is available for the Basic plan or higher.

In this section:

Connecting Klaviyo to Quiz Kit Adding email capture to your quiz Passing quiz submissions your Klaviyo list Adding form questions Enabling email capture on older active quizzes

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Connecting Klaviyo to Quiz Kit

Once you've created a Klaviyo account, you can connect it to Quiz Kit.

Steps:

1. From the Quiz Kit app menu, click Integrations.

2. Ensure the Email marketing tab is selected.

3. Under the Klavyio app, click Connect.

4. Click Enable OAuth authentication, then click Continue.

5. Review the information, then click Allow.

A confirmation message displays to confirm that you've connected Quiz Kit to Klaviyo.

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Adding email capture to your quiz

If you want to capture a customer's email from a quiz and pass it to Klaviyo, then you need to add a page in your quiz to allow them to input their email address.

Steps:

1. From the Quiz Kit app dashboard, click Customize on the quiz that you want to set up Klaviyo submissions for.

2. From the default Quiz menu, click Add page, then click Email capture from the list. The default email capture template displays.

3. Optional: You can customize the template using the Content and Fields sections according to your preference.

4. Click Save.

Note: For GDPR reasons you can make this question optional to your customer by checking Enable ability to skip this question. You can also check Enable fake emails validation to minimize the possibility of fake email submission.

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Passing quiz submissions to your Klaviyo list

When you've integrated Klaviyo using the Full Access private API key, you can set up new quiz submissions to be sent to your Klaviyo list.

Steps:

1. From the Quiz Kit app, click My Quizzes, then click Customize on the quiz that you want to set up Klaviyo submissions for.

2. Click the gear wheel to open the Settings menu, then click Integrations.

3. In the Custom properties section, you can check any properties that you want to collect from quiz submissions to include them.

4. In the Klaviyo section, from the Available lists drop-down menu, select one of the list options.

5. Click Save.

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Adding form questions

You can use form fields to gather additional information from your customers, like phone numbers and dates (ex. birthdays).

Steps:

1. From the Quiz Kit app, click Customize on the quiz that you want to set up Klaviyo submissions for.

2. From the default Quiz menu, click Add page, then click Form field from the list.

3. Click Fields > Field 1, then click under Type to select one of the following for your form response section:

   1. Text: a short text field

   2. Text Area: a longer text field

   3. Date: a date picker

   4. Number: a number field for phone numbers and other number-related responses

4. Optional: Customize any other sections that you want like the field name or placeholder text.

5. Click Save.

Note: To pass the customer's first name to Klaviyo, add one more field and insert type first_name in the Marketing property name field.

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Enabling email capture on older active quizzes

If you have older quizzes that have been active for a longer period of time, you might need to enable email capture by an alternative method.

Steps:

1. From the Quiz Kit app, click Customize on the quiz that you want to set up Klaviyo submissions for.

2. Click the gear wheel to open the Settings menu, then click Email/SMS.

3. Check Show email/phone capture form before results.

4. Click Save.

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When you’ve completed the steps, all emails entered during quiz completion are sent to the chosen Klaviyo list, and all questions and answers are set as customer custom properties to your selected list.

You can create segments based on customer answers.