How is conversion rate and revenue calculated?

How is revenue determined?

When a customer directly adds a product to the cart from the Quiz Kit results page, we append line item properties to it. Later, when the order is generated, we check for the presence of that line item property. If it exists, we calculate it as revenue.

This method ensures that only legitimate sales are accounted for. In essence, revenue represents the value of actual orders generated through any quiz.

How is the conversion rate computed?

The conversion rate is determined by analyzing the number of orders created in relation to the total number of completed quizzes.

For instance, if there are 50 orders created out of 1000 quiz completions, the conversion rate is calculated as 0.05 conversions per completed quiz. Multiplying this by 100 provides an accurate percentage, resulting in a 5% conversion rate.