Conversion rate, revenue, and add to cart

Update: Enhanced Revenue Tracking Model

We have transitioned to a more comprehensive revenue tracking model.

Now, we track all items added to the cart within 7 days of completing the quiz, as long as they are added in the same browser. This new model allows us to better monitor and attribute sales generated from the Quiz.

By expanding the tracking window, we can capture a broader range of customer behaviors and ensure that sales resulting from the quiz interactions are accurately attributed, providing a more complete picture of the quiz's impact on revenue.

How is revenue determined?

Revenue is tracked by using session cookies to monitor which products are recommended to customers through the quiz. When a recommended product is later purchased, it is counted as revenue generated by the quiz.

For example, if a customer completes the quiz and receives product recommendations, they can leave the site and return days later to purchase the recommended product. Since the purchase originated from the quiz recommendation, it will still be counted as quiz-generated revenue.

This method ensures that only legitimate sales, directly resulting from the quiz interactions, are accounted for. In essence, revenue represents the value of actual orders generated through any quiz.

How is the conversion rate computed?

The conversion rate is determined by analyzing the number of orders created in relation to the total number of completed quizzes.

For instance, if there are 50 orders created out of 1000 quiz completions, the conversion rate is calculated as 0.05 conversions per completed quiz. Multiplying this by 100 provides an accurate percentage, resulting in a 5% conversion rate.