Conversion rate, revenue, and add to cart

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Why you should trust Quiz Kit's reporting

Shopify Apps tend inflate revenue data through generous definitions of "revenue", Quiz Kit does not.

Quiz Kit uses Shopify's own technology, its Web Pixels API, to attribute revenue to Quiz Kit with extreme precision. Moreover, we also use a reasonable attribution window, 7 days.

How is Revenue Calculated?

Quiz Kit measures success by tracking two key actions:

1. Direct Revenue: Money earned from completed purchases that came from quiz recommendations. We only count actual orders, not just items added to cart.

2. Add to Cart Activity: We track this separately to help you understand customer intent and identify potential drop-off points.

This dual tracking system helps you:

• See actual revenue from completed purchases

• Monitor "add to cart" actions separately

• Understand where customers might be dropping off in their buying journey

💡 Pro Tip: Watch how your conversion rate changes as you adjust your quiz questions and product recommendations. This helps you optimize for better results.

Understanding Conversion Rate

Your quiz conversion rate measures how effectively your quizzes turn completions into orders. The formula is:

CopyConversion Rate = (Number of Orders / Number of Quiz Completions) × 100

For example:

• 50 orders from quiz recommendations

• 1,000 total quiz completions

• Conversion rate = (50/1000) × 100 = 5%

This means 5% of quiz completions result in orders, helping you benchmark your quiz performance and identify opportunities for optimization.