This feature available for "Middle" or higher plan.
Quiz Kit app allows you to add your own Google Analytics events to track different actions.
Make sure you've already enabled Google Analytics for your store. The detailed manual you can find here.
How to connect?
Navigate to the Integrations page in the left sidebar:
Go to "Google Analytics" section and click "Enable":
Navigate to the "Settings" screen in the upper toolbar and select "Tracking" tab:
You can also enable and disable Google Analytics integration here.
At this step you need to create custom events in your GA, here is a doc how to do it https://support.google.com/analytics/answer/10085872?hl=en#zippy=%2Cin-this-article
You can use any events names for tracking: quiz started, customer subscribing, question answered, quiz completed. Type event name to the relevant fields and don't forget to save your settings.
From that moment all events will be tracked by Google Analytics.