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  • Quiz Kit - AI Powered Quizzes for Shopify Stores
  • What's new
    • Release notes
      • V9.2024 - September
      • V7.2024 - July 2024
      • V6.2024 - June 2024
      • V5.2024 - May 2024
  • Getting started
    • Installation
    • Pricing and plans
    • First-time user guide
  • Navigating the Interface
    • Quiz Kit interface
      • My Quizzes
      • A/B testing
      • Analytics
      • Submissions
      • Integrations
      • Billing
      • Support
    • Quiz Builder
      • Quiz
        • Introduction
        • Questions
        • Additional page types
      • Results
        • AI Auto Results
        • Results template
      • Publish
      • Styles
      • Settings
  • Build and publish
    • Building a quiz
      • Collecting customer contact information
    • Styling and customizing your quiz
      • Applying custom CSS and JavaScript to your quizzes
    • Setting up quiz results
      • Results logic
        • Basic logic (default)
        • Single logic
        • Points logic
        • Product weight logic
        • Result weight logic
        • Combination logic
        • Creating logic jumps
      • Results template
    • Publishing your quiz
      • Publishing on page builder apps or headless setups
  • Advanced Settings
    • Personalizing your quiz
      • Personalizing with user responses
    • Making your quiz full-width
    • Sending quiz results to customers by email
      • Sending quiz results to customers via Klaviyo
  • Analytics and optimization
    • Data and analytics
      • Analytics metrics
      • URL redirect analytics
    • Quiz submission data
    • A/B testing your quiz
  • Quiz Kit Integrations
    • Quiz Kit integrations
      • ActiveCampaign
      • Additional marketing data
      • Attentive
      • Facebook Pixel (Meta Pixel)
      • Google Analytics
      • Klaviyo
      • Mailchimp
      • Omnisend
      • PageFly
      • Recharge
      • Sendlane
      • Shopify
        • Shopify Subscriptions
        • Shopify Flow
        • Shopify Customers List
        • Shopify Checkout UI
        • Shopify Markets
      • Skio
      • Smartrr
      • Yotpo
      • Zapier
  • FAQs
    • Frequently asked questions
      • How do I delete the Quiz Kit app?
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  1. Navigating the Interface
  2. Quiz Kit interface

A/B testing

Learn about how A/B testing can help you finesse your quiz and grow your business.

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Last updated 29 days ago

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A/B testing is a method used to compare two different versions of a webpage or app to determine which one performs better.

It involves presenting two versions (A and B) to different segments of your audience and analyzing which version yields better outcomes.

With Quiz Kit, your A/B test involves using two different versions of your quiz and then your customers are presented with one of version when they visit the quiz. The quiz they are presented is randomized with a 50/50 chance of either quiz being seen.

Learn more about how to .

set up and monitor A/B testing for your quiz