Data and analytics

Major improvements to revenue tracking accuracy (January 2025)

Quiz Kit accurately tracks revenue using pixels tracking from Shopify and a reasonable attribution window of 7 days.

Read more about this update, revenue, and conversion here!

You can access a comprehensive overview of customers' answers to all quiz questions, offering valuable data for future recommendations.

You can also learn more about revenue calculation, conversion rates, and A/B testing setup.

In this section

• Accessing quiz analytics

• Accessing customer submission data

• Setting up quiz email notifications

Accessing quiz analytics

You can access an overview of the analytics for a given quiz and timeframe.

Steps:

1. From the Quiz Kit app menu, click Analytics.

2. Choose a quiz from the drop-down list.

3. Set your desired date range.

The overview page displays the following insights:

• Revenue

• Conversion rate

• Quiz sessions

• Quiz completions

• Emails collected

• Number of products added to the cart

• Most viewed products

• The three most frequently selected answers per question

• Most abandoned questions

Note: The data on your Quiz Kit analytics dashboard is displayed according to the timezone that you are in when viewing it. This may differ from your Shopify analytics, as the timezone for all orders is manually set in Shopify settings.

Read more here

Accessing customer submission data

You can access a detailed view of each submission in a given quiz and timeframe.

Steps:

1. From the Quiz Kit app menu, click Submissions.

2. Choose a quiz from the drop-down list.

3. Set your desired date range.

The submissions table includes:

• customers' email address

• quiz questions with answers

• recommended product(s) based on responses

Each question is presented in a separate row.

To download the table with customer answers, click the Export, and an .xlsx file downloads.

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Setting up quiz email notifications

You can set up email notifications when a customer completes a quiz with quiz answers, customer contact information, and results.

Steps:

1. From the quiz builder menu, click Settings.

2. On the default Quiz tab, check Send automated email with each Quiz submission.

3. Ensure the email address under Submission notifications email is the one you want emails to be sent to, or update it appropriately.

4. Click Save.