How do I customize Basic result layout

When result is saved you can edit its content

Here you can see the popup for content edition:

The Result Name won't be shown to your customers, that name

You can create as many unique results pages as you want. 

Repeat previous steps for other results if you'd like to continue changing new results, or go to "Settings" to style the recently created one
You can customize your result page later on by navigating to the "Settings" > "Styles" > "Results Page":