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  • Introduction
    • Quiz Kit - AI Powered Quizzes for Shopify Stores
    • What's new
      • Release notes
        • V9.2024 - September
        • V7.2024 - July 2024
        • V6.2024 - June 2024
        • V5.2024 - May 2024
  • Getting started
    • Installation
    • Pricing and plans
    • Onboarding guide
  • Navigating the Interface
  • Build and configure
    • Building a quiz
      • Collecting customer contact information
    • Styling and customizing your quiz
      • Applying custom CSS and JavaScript to your quizzes
    • Setting up quiz results
      • Results logic
        • Basic logic (default)
        • Single logic
        • Points logic
        • Product weight logic
        • Result weight logic
        • Combination logic
        • Creating logic jumps
      • Results template
    • Publishing your quiz
      • Publishing on page builder apps or headless setups
    • Integrations
      • Shopify
        • Shopify Subscriptions
        • Shopify Flow
        • Shopify Customers List
        • Shopify Checkout UI
        • Shopify Markets
      • Email and SMS
        • Klaviyo
        • Mailchimp
        • Omnisend
        • Attentive
        • ActiveCampaign
        • Sendlane
      • Subscriptions
        • Recharge
        • Smartrr
        • Skio
      • Marketing automation
        • Yotpo
        • PageFly
        • Zapier
  • Advanced Settings
    • Personalizing your quiz
      • Personalizing with user responses
    • Making your quiz full-width
  • Analytics and optimization
    • Email campaigns
      • Sending quiz results to customers by email
      • Sending quiz results to customers via Klaviyo
    • Quiz submission data
    • Analytics and tracking
      • Tracking setup
        • Facebook Pixel (Meta Pixel)
        • Google Analytics
        • Additional marketing data
      • Quiz analytics
        • URL redirect analytics
      • Dashboard and reporting
    • A/B testing your quiz
  • Account and settings
    • Quiz Kit interface
      • My Quizzes
      • A/B testing
      • Analytics
      • Submissions
      • Integrations
      • Billing
      • Support
    • Quiz Builder
      • Quiz
        • Introduction
        • Questions
        • Additional page types
      • Results
        • AI Auto Results
        • Results template
      • Publish
      • Styles
      • Settings
  • FAQs and support
    • Frequently asked questions
  • Contact us
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On this page
  • Connecting Quiz Kit to Google Analytics
  • Creating custom events
  • Adding custom tags to Google Tag Manager

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  1. Analytics and optimization
  2. Analytics and tracking
  3. Tracking setup

Google Analytics

Learn how you can connect Google Analytics to Quiz Kit to track different events.

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Last updated 21 days ago

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You can add your own Google Analytics events to track different actions taken in your quiz.

Note

This feature is available for the Middle and higher plans.

Before you start, ensure that you've enabled Google Analytics 4 for your store. You can learn more about how to get set up with .

Connecting Quiz Kit to Google Analytics

Steps:

  1. From the Quiz Kit dashboard, click Integrations.

  2. On the Analytics & Tracking tab, go to Google Analytics.

  3. Click Enable.


Creating custom events

Steps:

  1. From the quiz builder, click Settings.

  2. Click Tracking.

  3. Click the Google Analytics tab, and enter any custom event names for tracking information that you want.

  4. Click Save.

Once setup is complete, events are tracked by Google Analytics.

Adding custom tags to Google Tag Manager

Go to the google tag manager from the google analytics dashboard:

Let's create custom tags.

Navigate to tags screen in the GTM dashboard and click "New":

Use the event name from Quiz Kit dashboard for creating trigger as well. Trigger type should be "Custom event":

In the other words - use event name you've set in the quiz settings everywhere for the event name during tag creation.

Save your tag and submit it.

You're done! At this point, all events will now be tracked by google analytics.

Google Analytics 4 on Shopify