Why Quiz Kit?
A quick introduction to everything Quiz Kit.
Quiz Kit helps Shopify merchants recommend the right products to customers, collect zero-party data, and track how quizzes impact sales, all without coding. You can create a quiz using templates or start from scratch, customize its design, embed it anywhere on your storefront, and see which products perform best.
With Quiz Kit, you can:
Build quizzes quickly using pre-built templates or a blank quiz
Recommend products using the different logic types, with optional AI-generated fallback results
Use personalization to improve the customer experience and make your quiz feel tailored to the individual
Collect customer data to understand preferences and improve offerings
Customize the quiz design to work seamlessly on any device
Popular product quiz use cases
Product-fit quiz
“Find your perfect skincare routine”
Gift finder
Holiday, Mother’s Day, corporate gifts
Subscription selector
Coffee roast & cadence, vitamin plan, pet-food autoship
Bundle builder
“Build your own set” kits with fixed quantities
Benefits of personalized product quizzes
Increase conversion & AOV
Relevant recommendations encourage larger orders and add-to-cart activity
Capture zero-party data
Collect customer preferences via email/SMS opt-ins and tags for segmentation
Reduce returns
Questions about fit or compatibility upfront help prevent “not right for me” refunds
Maintain customer engagement
Quizzes keep shoppers on-site and help build trust with your brand
Getting started with Quiz Kit
Quiz Kit integrates directly with Shopify to help you create quizzes that guide shoppers to the right products. Key capabilities include:
Flexible setup: Use pre-built templates or a blank quiz with optional AI-generated fallback results.
Logic options: Points, conditional branches, and AI fallback results to map recommendations.
Styling & branding: Customize fonts, colors, images, and optionally add custom CSS/JS.
Add-to-cart & discounts: One-click add-to-cart or gated coupon codes.
Analytics: Track quiz engagement, revenue, AOV, and lead capture metrics.
Integrations: Connect to Klaviyo, Mailchimp, GA4, Meta Pixel, Recharge, and more.
For step-by-step guidance, follow the Quick Start Guide to build and launch your first quiz.
Need help? Contact support via the in-app chat or email [email protected].
Need help? Contact support via the in-app chat or email [email protected].
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