> For the complete documentation index, see [llms.txt](https://support.quizkitapp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.quizkitapp.com/getting-started/onboarding-guide/quiz-strategy-and-goal-setting.md).

# Quiz strategy and goal setting

## Define your goal

Pick **one primary objective** and a KPI to match.

| Goal                    | Example KPI                   |
| ----------------------- | ----------------------------- |
| Product recommendations | Quiz conversion rate          |
| Drive subscriptions     | Subscription add-to-cart rate |
| Grow email/SMS list     | Lead capture rate             |

> **Example:**\
> *Beauty brand* – “Help shoppers find the right routine and lift add-to-cart.”\
> *CPG brand* – “Build meal bundles and drive recurring orders.”

***

## Know your audience

Ask: **“What decision is the shopper trying to make?”**

* Loop Earplugs → “Why are you buying earplugs?”
* OUAI Haircare → “Describe your hair type.”

Turn that question into your quiz title and intro.