# Quiz strategy and goal setting

## Define your goal

Pick **one primary objective** and a KPI to match.

| Goal                    | Example KPI                   |
| ----------------------- | ----------------------------- |
| Product recommendations | Quiz conversion rate          |
| Drive subscriptions     | Subscription add-to-cart rate |
| Grow email/SMS list     | Lead capture rate             |

> **Example:**\
> \&#xNAN;*Beauty brand* – “Help shoppers find the right routine and lift add-to-cart.”\
> \&#xNAN;*CPG brand* – “Build meal bundles and drive recurring orders.”

***

## Know your audience

Ask: **“What decision is the shopper trying to make?”**

* Loop Earplugs → “Why are you buying earplugs?”
* OUAI Haircare → “Describe your hair type.”

Turn that question into your quiz title and intro.


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