Quiz strategy and goal setting

Define your goal

Pick one primary objective and a KPI to match.

Goal	Example KPI
Product recommendations	Quiz conversion rate
Drive subscriptions	Subscription add-to-cart rate
Grow email/SMS list	Lead capture rate

Example: Beauty brand – “Help shoppers find the right routine and lift add-to-cart.” CPG brand – “Build meal bundles and drive recurring orders.”

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Know your audience

Ask: “What decision is the shopper trying to make?”

• Loop Earplugs → “Why are you buying earplugs?”

• OUAI Haircare → “Describe your hair type.”

Turn that question into your quiz title and intro.