> For the complete documentation index, see [llms.txt](https://support.quizkitapp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.quizkitapp.com/building-a-quiz/integrations/marketing-automation/yotpo.md).
# Yotpo
{% hint style="warning" %}
**Note:**
Yotpo is sunsetting its native Email and SMS tools in December 2025. As a result, the Quiz Kit – Yotpo integration will also end. After Yotpo’s email services are sunset, you won’t be able to create customer lists or flows using quiz responses in Yotpo.\
\
You can use [Klaviyo](/building-a-quiz/integrations/email-and-sms/klaviyo.md) for email marketing tools that integrate with Quiz Kit.
{% endhint %}
Yotpo’s tools enable personalized, timely messages, while Quiz Kit gathers valuable customer insights through interactive quizzes. This combination allows for targeted marketing campaigns based on quiz responses
## Connecting Yotpo to Quiz Kit
Once you've installed Yotpo, you can connect it to Quiz Kit.
**Steps:**
1. From the Quiz Kit app menu, click **Integrations**.
2. Ensure the **Email marketing** tab is selected.
3. Under the Yotpo app, click **Connect**.
***
## Creating a customer list
**Steps:**
1. From the Yotpo dashboard, go to **List and Segments**.
2. Click **Create audience**, and then click **Create from list**.
3. Click on **New empty list** and give it a name.
4. Click **Save**.
***
## Setting up Yotpo to receive quiz submissions
**Steps:**
1. From the quiz builder, click **Settings**.
2. Click **Integrations**.
3. From the list of integrations, go to **Yotpo**, and click the drop-down arrow beside it.
4. Under **Available lists**, select the Yotpo list that you want to connect, and click **Save**.
***
## Creating flows based on your quiz answers
Once you have a list created, you can use it to build out a flow within Yotpo.
1. Open Yotpo and from the left-hand menu, click **Flow** > **My Flows**.
2. Click **Create flow**.
3. Start with a trigger. Click the **Choose trigger** button and scroll down on the list of options to find Quiz Kit.
4. Once selected, the trigger will branch out options and an end flow.
5. Click **Add condition**. Pick **Custom Profile Property** from the list of conditions.
6. Open the **Select custom property** dropdown and choose which quiz question you want to create a flow for. The list of questions that appear in Yotpo are the same as the ones you created in Quiz Kit.
7. Type: Text.
8. Select operation **contains** and type the answer your customer needs to select to qualify for your list.
9. Next, click **Add action**. On the left, click **Add to list** and pick from the lists you've already created, or add new list.
10. Continue building the flow as needed.
---
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