> For the complete documentation index, see [llms.txt](https://support.quizkitapp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.quizkitapp.com/building-a-quiz/integrations/email-and-sms/mailchimp.md).

# Mailchimp

Quiz Kit allows you to integrate with Mailchimp and send quiz submissions to specific Mailchimp lists.

{% hint style="info" %}
**Note:** 

If you’re on a legacy Quiz Kit plan, then this feature is available for the **Basic** plan or higher.
{% endhint %}

## In this section

* [Connecting Quiz Kit to Mailchimp](#connecting-quiz-kit-to-mailchimp)
* [Setting up Mailchimp to receive quiz submissions](#setting-up-mailchimp-to-receive-quiz-submissions)
* [Setting up merge tags in Mailchimp](#setting-up-merge-tags-in-mailchim)

***

## Connecting Quiz Kit to Mailchimp

**Steps:**

1. From the Quiz Kit dashboard, click **Integrations**.
2. From the **Email marketing** tab, go to **Mailchimp** and click **Connect**.
3. Insert your Mailchimp **Private** **API key**.
4. Click **Save**. 

***

## Setting up Mailchimp to receive quiz submissions

**Steps:**

1. From the quiz builder, click **Settings**.
2. Click **Integrations**.
3. From the list of integrations, go to **Mailchimp**, and click the drop-down arrow beside it.
4. Under **Available lists**, select the Mailchimp list that you want to connect, and click **Save**. 

***

## Setting up merge tags in Mailchimp

Before Quiz Kit can send questions, answers, and customer data to Mailchimp, you need to set up merge tags in Mailchimp. 

Mailchimp merge tags are placeholders that dynamically insert personalized content (like quiz answers) into emails, based on data stored in your audience fields. Learn more about [setting up your merge tags in Mailchimp](https://support.clickfunnels.com/support/solutions/articles/150000152850).

### Examples of merge tags

You can find an example of how to set up your Mailchimp merge tags by clicking **Important note** from the Mailchimp integration section that you set up [in the previous section](#setting-up-mailchimp-to-receive-quiz-submissions).

For example, if you have a question like `What is your hair color?` in your quiz, you would use the following:

* The **Label** is your question. You can just copy and paste the actual quiz question for this field. For example, `What is your hair color?`
* The **Tag** is the merge tag, and is machine-readable by Mailchimp, so keep it simple and descriptive, but without any spaces. For example, `HAIRCOLOR`.
* The **Type** is `text`.

The following is an example of what you see in the **Important note**, and can be used to help you create your own tags in Mailchimp.

<figure><img src="/files/AFdSE23PaVNaSuWH96HF" alt=""><figcaption></figcaption></figure>

After you've completed these steps, all future quiz completions are sent to the chosen Mailchimp list.