Mailchimp

Learn how to connect the Mailchimp integration, and set it up in your quiz.

Quiz Kit allows you to integrate with Mailchimp and send quiz submissions to specific Mailchimp lists.

Note:

If you’re on a legacy Quiz Kit plan, then this feature is available for the Basic plan or higher.

In this section

• Connecting Quiz Kit to Mailchimp

• Setting up Mailchimp to receive quiz submissions

• Setting up merge tags in Mailchimp

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Connecting Quiz Kit to Mailchimp

Steps:

1. From the Quiz Kit dashboard, click Integrations.

2. From the Email marketing tab, go to Mailchimp and click Connect.

3. Insert your Mailchimp Private API key.

4. Click Save.

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Setting up Mailchimp to receive quiz submissions

Steps:

1. From the quiz builder, click Settings.

2. Click Integrations.

3. From the list of integrations, go to Mailchimp, and click the drop-down arrow beside it.

4. Under Available lists, select the Mailchimp list that you want to connect, and click Save.

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Setting up merge tags in Mailchimp

Before Quiz Kit can send questions, answers, and customer data to Mailchimp, you need to set up merge tags in Mailchimp.

Mailchimp merge tags are placeholders that dynamically insert personalized content (like quiz answers) into emails, based on data stored in your audience fields. Learn more about setting up your merge tags in Mailchimp.

Examples of merge tags

You can find an example of how to set up your Mailchimp merge tags by clicking Important note from the Mailchimp integration section that you set up in the previous section.

For example, if you have a question like What is your hair color? in your quiz, you would use the following:

• The Label is your question. You can just copy and paste the actual quiz question for this field. For example, What is your hair color?

• The Tag is the merge tag, and is machine-readable by Mailchimp, so keep it simple and descriptive, but without any spaces. For example, HAIRCOLOR.

• The Type is text.

The following is an example of what you see in the Important note, and can be used to help you create your own tags in Mailchimp.

After you've completed these steps, all future quiz completions are sent to the chosen Mailchimp list.