Email signup offer template

Learn how to quickly create a one-question quiz to collect customer emails

When you start building a quiz, you can choose to start from a template. The Email signup offer is a template for a one-question quiz, designed to collect a customer’s email in exchange for a discount or offer. You can use this quiz template to help you grow your email list while also engaging customers and driving sales.

Setting up the quiz

The quiz contains a single question and an email collection form that the customer fills out to receive their quiz result: most commonly a discount code they can use for checkout.

Steps:

1. From the Quiz Kit dashboard, click Create a new quiz > Create from a template.

2. Under Email signup offer, click Use template.

3. Customize your quiz as you'd like.

4. Click Save.

When you're done editing the quiz, you need to publish it so customers can find it.

Publishing the Email signup offer quiz

For publishing the Email signup offer template, it's best to embed the quiz as a popup. You have two options for embedding as a popup:

• Launch from menu or button: The quiz appears when a customer clicks a button or menu link that you set.

• Automatically launch quiz (recommended): The quiz appears automatically as a popup. In this publishing option you can configure:

  • Trigger rules (e.g., after X seconds on page, exit intent, scrolling behavior)

  • Page targeting (all pages, selected pages, or product pages only)

Note

You can only enable automatic launch for one quiz at a time. Enabling on a new quiz with disable any older quiz it's active on.

Steps:

1. After customizing the quiz, from the Quiz builder, click Publish.

2. Beside Ready to publish, click the toggle to make the quiz live.

3. Under Embed as a popup, click View instructions.

4. Click Set up under the option you want to use:

   1. Launch from menu or button

   2. Automatically launch quiz

5. Follow the setup instructions. For automatic launch, select a theme to publish it to from the drop-down menu and click Open theme editor. You can then edit:

   1. Trigger type: Set when the popup launches to a new customer.

   2. Show on: Choose All pages or just the Homepage.

6. Click Save.

After submission

• Captured emails are added to your Shopify Customers list as subscribed.

• Customers can be shown a discount code, redirected to a page, or both.

• The quiz can integrate with your email marketing platform as configured in your store settings.

Tips and best practices

• Use clear, compelling copy for your reward so customers know what they're signing up for.

• Consider timing your popup to avoid interrupting the customer too early

• Ensure GDPR/compliance notices are displayed if required.