# Setting up AI Assistant

Learn how to set up and customize AI Shopping Assistant for your storefront. Start by syncing your store so the AI can understand your products, then add it to your theme. From there, you can adjust the chat overlay, style the conversation, and define how the AI interacts with customers.

## In this section

* [Syncing your store and training the AI Shopping Assistant](/ai-shopping-assistant/setting-up-ai-assistant/syncing-and-training.md)
  * [Initial store sync](#initial-store-sync)
  * [Additional syncing](/ai-shopping-assistant/setting-up-ai-assistant/syncing-and-training.md#additional-syncing)
* [Customizing and styling](/ai-shopping-assistant/setting-up-ai-assistant/customizing-and-styling.md)
  * [Apply AI Shopping Assistant to your theme](/ai-shopping-assistant/setting-up-ai-assistant/customizing-and-styling.md#apply-ai-agent-to-your-theme)
  * [Customize the floating chat button](/ai-shopping-assistant/setting-up-ai-assistant/customizing-and-styling.md#customize-the-floating-chat-button)
  * [Add the page chat section](/ai-shopping-assistant/setting-up-ai-assistant/customizing-and-styling.md#add-the-page-chat-section)
  * [Add the product page block](/ai-shopping-assistant/setting-up-ai-assistant/customizing-and-styling.md#add-the-product-page-block)
  * [Styling the chatbot](/ai-shopping-assistant/setting-up-ai-assistant/customizing-and-styling.md#styling-the-chatbot)
* [AI Shopping Assistant behavior](/ai-shopping-assistant/setting-up-ai-assistant/ai-shopping-assistant-behavior.md)
  * [Product rules](/ai-shopping-assistant/setting-up-ai-assistant/ai-shopping-assistant-behavior.md#product-rules)
  * [Email sign up](/ai-shopping-assistant/setting-up-ai-assistant/ai-shopping-assistant-behavior.md#email-sign-up)
  * [Launch customer support](/ai-shopping-assistant/setting-up-ai-assistant/ai-shopping-assistant-behavior.md#launch-customer-support)
  * [Language settings](/ai-shopping-assistant/setting-up-ai-assistant/ai-shopping-assistant-behavior.md#language-settings)


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