> For the complete documentation index, see [llms.txt](https://support.quizkitapp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.quizkitapp.com/account-and-settings/quiz-kit-interface/a-b-testing.md). # A/B testing Learn about how A/B testing can help you finesse your quiz and grow your business. A/B testing is a method used to compare two different versions of a webpage or app to determine which one performs better. It involves presenting two versions (A and B) to different segments of your audience and analyzing which version yields better outcomes. With Quiz Kit, your A/B test involves using two different versions of your quiz and then your customers are presented with one of version when they visit the quiz. The quiz they are presented is randomized with a 50/50 chance of either quiz being seen. Learn more about how to [set up and monitor A/B testing for your quiz](/analytics-and-optimization/a-b-testing-your-quiz.md). --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://support.quizkitapp.com/account-and-settings/quiz-kit-interface/a-b-testing.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.